After a growth path achieved over the years by its historic distributor operating in the Turkish territory, SEKA OTOMASYON, SIPRO has opted for a more solid presence in a market that demonstrates great potential.

SIPRO TURKEY OTOMASYON A.Ş. is the new company, with SIPRO’s majority capital share, which in April 2023 will start its direct sales activity of the Italian company's products in the Turkish market.

Diego Mazzier, Sales Director of SIPRO S.r.l. comments: «The decision to have an official presence in Turkey stems from the desire to exploit the opportunities of the local market more intensively».

In this new reality, the role of the local distributor, in the person of Serdar DEĞEROĞLU, is recognized by a significant shareholding, guaranteed by an operation that has positively affirmed SIPRO’s products sales over the times.

Mazzier continues: «Thanks to the commitment and results achieved by the historic distributor, SEKA OTOMASYON, our sales have increased steadily over the years. It therefore seemed natural to us to involve Mr. Serdar DEĞEROĞLU in this challenge, who will have an important shareholding in SIPRO TURKEY OTOMASYON A.Ş.».

For the company, the decision to look towards Turkey is justified not only by the positive commercial acceptance of SIPRO products but also by the awareness that it is a market with great growth potential in the next future by virtue of its strategic location between the West and East as well as the peculiar economic situation.

«We believe that the production of industrial machinery in Turkey will experience a strong expansion in the coming years, due to the international economic situation and the favorable geographical position»
continues Mazzier «From this point of view, Turkey is in an ideal situation: close to Europe but with production costs that are competitive with those of China and Asia in general. As a consequence, we expect a strong increase in the demand for advanced and versatile Numerical Controls like ours and therefore to be able to acquire important market shares in this market».

Mazzier concludes by describing the operation and the partner's involvement in optimistic tones «I am sure this important investment will be a source of satisfaction for SIPRO. The relationship of trust and profound esteem that binds us to Mr. DEĞEROĞLU, who will have an important active role in the company, and the great potential of the Turkish market are an absolute guarantee of success».